More than Copy
There are two main challenges when developing content for the web. First is the writing challenge and second is the delivery.

On the first challenge, you need to be aware of the ever-evolving industry best practices for writing copy. Additionally, there are political challenges. Every business unit has a legitimate need and you must balance these against the business goals. Marketing should own the final messaging, but they had better take care of everyone.

On delivery, the second challenge, you need to be aware of how difficult it is for development to get everything where you want it. Web is multimedia and that means you need to specify graphics, animations, and sounds along with your copy. You need to give clear direction to development or you risk not getting what you want. Worse, you might encounter additional costs as you 'remember' things you need at the last minute.

Get it Right the First Time
KTD Communications has expert marketing copywriters. Even if you develop copy in-house, you can use our editors to ensure consistency and quality. We also format information so development won't have any question about your needs. Finally, we make sure you've thought of everything you need to specify.

Our menu structures, wireframes, site schematics, and page tables remove all doubts about what development should do with the content you work so hard to develop.

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